How Do I Distribute my Promotional Pens?
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Bulk Mailings |
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One of the great things about promotional pens is they
have a low weight for bulk mailing. People love gifts and getting "toys"
in the mail. By bulk mailing an advertising pen to your customers you
can reach a wide variety of people quickly. When a promotional pen is
received in the mail your customer will have their complete attention on
their new gift (imprinted with you slogan). Obviously a post card or a
standard marketing letter is cheaper solution, but it does not grab your
customers attention like a promotional pen. If you are looking for
cheaper solution, another good item is a refrigerator magnet. Magnets
are a little easier and cheaper to send, but more likely to be
discarded. |
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Trade Shows |
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Easy to carry and gets your marketing slogan to you
customer, a promotional pen is ideal for a trade show handout. If you
are looking to draw crowds to your booth, you have to give
something away... a tote bag, pen, sticky note, something! Why a
promotional pen? Well a promotional pen will be used after
the tradeshow is over and will act as a constant reminder of your
services to your clients. If you are looking for more than just a pen,
we offer bulk packaging for $0.30 on all BIC products, so if you would
like us to poly back a BIC
Clic Stic pen and a Sticky Pad, just add $0.30 per unit to your
order. Another good combination is a promotional pen and a full color
magnet poly bagged together. |
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Business After Hours - Networking |
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Stock up on promotional pens and keep them in your car!
When you go to your next Chamber Business After Hours event, just give
them out! This will give a reason for people to talk to you and will
give you the chance to talk about your company. Make sure that your
products are displayed somewhere or that you let people know that you
are the person with the Free Pens, and people will draw to
you! |
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Leave Your Pens Around |
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One method of distributing your promotional pens is to
just leave them around you everyday errands. For example in the drive
through bank teller box when you sign your deposit check or in
restaurants with the waiter that brings you the bill. The problem with
this method of distribution is that your pens may not make it to the
necessary clientele that you are soliciting. If you are a wholesaler of
computers (and you only sell to department stores), leaving your
promotional pen at Taco Bell really isn't going to help you. Focus on
getting your promotional pens to people that will actually use your
company. Now if you are selling something like auto insurance or
healthcare, give them to everybody! Because everyone is
your direct customer. |
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Promotional Pen Overview
What are promotional pens?
How do I distribute my promotional pens?
How do I choose a promotional pen?
How should I design my promotional pen?
How many promotional pens should I order?
How to pick a brand of promotional pens?
Why do pens make the best promotional products?
Top 10 promotional pens to buy? |
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